El Roda was established in 1987 as a joint stock company. Starting off as one of the first Egyptian exporters shipping Table Grapes via sea freight out of Egypt in the early 1990’s. El Roda has been fortunate to maintain a leading role in the Egyptian Table Grape industry until this day. With over 75% of the company’s grape exporters going to the UK, El Roda focuses on supplying all major UK retailers and has had the privilege to be a direct supplier of Tesco, Sainsbury’s, and ASDA for many years. The company has a strong focus on the European market with a significant presence in the German and Dutch markets as well.